To identify the best seller product in a specific category across various eCommerce websites, there are several tools and websites that can help you gather insights. Here are some of the best ones:
1. SEMrush
- What it does: SEMrush is primarily an SEO and competitive research tool. It provides valuable insights into the best seller product, keywords, and pages of competitor eCommerce websites. By analyzing organic search rankings and paid search data, you can identify top products in a specific category.
- How to use: You can use the tool’s Market Explorer or Product Listing Ads reports to identify the products that are performing well for your competitors in certain categories.
Website: SEMrush
2. Jungle Scout – Best Seller Product
- What it does: Jungle Scout is designed specifically for Amazon sellers. It helps you identify the best-selling products across various categories on Amazon, track competitors, and analyze sales data.
- How to use: You can use the product research feature to find the top-selling products within any Amazon category and analyze trends in product sales.
Website: Jungle Scout
3. SimilarWeb
- What it does: SimilarWeb provides traffic analytics for eCommerce websites. By analyzing website traffic and engagement, you can get insights into which products are trending on specific eCommerce platforms.
- How to use: Use the “Top Websites” feature and narrow down to specific categories or competitors to discover what products are driving the most traffic.
Website: SimilarWeb
4. Ahrefs
- What it does: Like SEMrush, Ahrefs is an SEO tool that helps analyze search engine data. By looking at the keywords that eCommerce websites are ranking for, you can identify best seller product in a category based on search volume and organic traffic.
- How to use: Use the Site Explorer to research eCommerce websites and the Keywords Explorer to find popular products in specific categories.
Website: Ahrefs
5. Google Trends – Best Seller Product
- What it does: Google Trends allows you to track the popularity of search queries over time. You can explore search interest by region and category to identify best seller product.
- How to use: Use Google Trends to compare the relative popularity of different product categories and specific products within those categories.
Website: Google Trends
6. Shopify’s Trend Reports
- What it does: Shopify provides trend reports and insights into what products are currently popular on Shopify-powered stores. The insights can be useful for identifying top-selling products in specific niches.
- How to use: Look through their Shopify Trends section or eCommerce data to explore trending products.
Website: Shopify Trends
7. DataHawk
- What it does: DataHawk is an Amazon-focused tool that provides insights into Amazon products, sales, and rankings. You can track product sales, identify best seller product in any category, and monitor your competitors.
- How to use: Use the Product Tracker to monitor top-selling products on Amazon in real-time.
Website: DataHawk
8. CamelCamelCamel – Best Seller Product
- What it does: CamelCamelCamel is a price tracking tool for Amazon that can also help you identify the best-selling products based on price trends and sales rank.
- How to use: Search for products in a specific category and see their price history and sales rank, which can give you an idea of how well they’re selling.
Website: CamelCamelCamel
9. eRank (for Etsy Sellers)
- What it does: If you’re looking at Etsy, eRank can help you discover trending products and keywords on the platform. It provides detailed analytics about top-performing products and categories.
- How to use: Use the Trending Products tool and keyword reports to find the best-sellers in different categories.
Website: eRank
10. TrendReports (by BigCommerce)
- What it does: BigCommerce’s TrendReports provide insights into top-selling products and market trends within the eCommerce space.
- How to use: Use these reports to gather data about products that are performing well in different industries and niches.
Website: BigCommerce Trend Reports
11. Amazon Best Sellers (Amazon itself)
- What it does: Amazon’s Best Sellers page is the easiest way to find best seller product across multiple categories. The Best Sellers list is updated hourly, making it a great real-time source for tracking popular products.
- How to use: Visit Amazon’s Best Sellers page and explore categories to identify which products are selling the most.
Website: Amazon Best Sellers
12. Retailer Marketplaces & Product Aggregators
- Websites like AliExpress, eBay, and Walmart Marketplace often have their own trend reports or top-seller categories. These marketplaces often list products with the highest transaction volume or sales history.
- Explore these platforms’ trending products sections to identify popular items in any category.
Conclusion:
- For eCommerce competitive research: SEMrush, Ahrefs, and SimilarWeb.
- For Amazon-specific insights: Jungle Scout, CamelCamelCamel, and DataHawk.
- For Etsy-specific insights: eRank.
- For broader market trends: Shopify Trends and Google Trends.
Each of these tools can help you track and analyze best-selling products across eCommerce platforms, giving you a good understanding of what’s performing well in various categories.
